Introducing the Jobs-to-be-Done (JTBD) Foundation Workshop Series. Unlock the power of jobs-to-be-done to stop wasting time on solutions your customers don’t want. JTBD is the leading framework for improving product messaging and positioning, prioritizing product roadmaps, improving the customer experience, and focusing your innovation efforts. Learn how to: 🎯 Define the real market your product competes in 🔍 Decode what a true customer need is 🔥 Be confident you have identified all of the needs of your customers 💡 Identify the needs that will have the biggest impact on your customers and your company’s growth
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January 2024
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