JTBD Foundation Workshop Series

Introducing the Jobs-to-be-Done (JTBD) Foundation Workshop Series. Unlock the power of jobs-to-be-done to stop wasting time on solutions your customers don’t want.

JTBD is the leading framework for improving product messaging and positioning, prioritizing product roadmaps, improving the customer experience, and focusing your innovation efforts.

Learn how to:
🎯 Define the real market your product competes in
🔍 Decode what a true customer need is
🔥 Be confident you have identified all of the needs of your customers
💡 Identify the needs that will have the biggest impact on your customers and your company’s growth

Session 1: Why JTBD?

Discover the fundamental reasons behind the power of the jobs-to-be-done framework and how it can reshape your approach to understanding your customers.

Session 2: For Whom Are You Creating Value?

​Learn how to define a target market using the jobs-to-be-done framework and the importance of considering the full market ecosystem.

Session 3: What Job Is Your Customer Trying to Get Done?

Explore the core concept of "jobs" in JTBD and learn the six rules that jobs must adhere to. We’ll test your JTBD skills by comparing strong and weak job statements.

Session 4: What Is a Job Map?

​Experience the art of deconstructing a job into steps to ensure you have a complete picture of what matters to your customer.

Session 5: What Is a Need?

​Delve into the essence of customer needs and learn how to identify and define them effectively. This is a critical step in successfully applying JTBD.

Session 6: What Is a Market Opportunity?

​Learn how to create a heat map of market opportunity, enabling you to make smarter strategic decisions. Also, learn a third step in the JTBD approach we pioneered to add insights and drive rapid solution development.