"Agile Innovation Advisors helped us gather deep insights about the most important and least satisfied problems to solve for our customers. Their work not only provided a strong foundation for organizational alignment around the highest priority items, but it also laid out a comprehensive list of requirements that has delivered distinctive and disproportionate value to our various stakeholders. I have engaged Agile Innovation Advisors for projects at several companies I've worked for and would not hesitate to work with them again."
- Tracy S., SVP of Product
"Agile Innovation Advisors has transformed how innovation is performed in organizations. Their method is built on the foundation of the jobs-to-be done approach. However, by adapting the process to be more agile, they allowed us to study the many markets in which we compete. We have used their services to help us size and choose markets, identify potential acquisition candidates, and determine the primary drivers of our net promoter score. They are truly an indispensable and trusted partner of our business."
- Michael M., Customer Experience Officer
"Agile Innovation Advisors has helped us to do actionable research that keeps the customer at the center of our innovation efforts. Many companies interpret 'client focus' as building what the client asks for, rather than understanding what the customer is trying to achieve. By contrast, Agile starts with understanding what the customer is trying to accomplish—focusing innovation on solving the pain points along their journey. As a result, our team can assert with confidence that our innovation efforts are tackling the very most important pain points of our customers, enabling us to forgo pet projects and focus on what matters. Moreover, Agile has provided us with a goldmine of insights that we can return to again and again as we advance our product development efforts."
- Kristin S., Chief Innovation Officer
"Agile Innovation Advisor’s rigorous approach to identifying market opportunities has allowed our product team to pinpoint what our customer’s want and stop concentrating on things that don't matter to them. As a result of this clarity, our team was able to avoid debates about 'what' new product to build. Instead, we were able to spend our time and energy focused on 'how' to best solve our customer’s unmet needs. I’ve never come across such an insightful methodology that can transform the way product development work is done."
- Geoff B., VP of Product Strategy, Innovation, and Management
"Just about every decision impacting distributors gets bounced off the data. Go/no-go decisions are made frequently based on the first actionable VOC we've ever had. "
- Chad M., Sr VP of Distributor Operations
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