About Us
We are experts in the areas of innovation and growth. As practitioners and as former product managers, we understand what inputs are needed to help companies grow. We are able to assist the companies we serve frame up their innovation challenge in the customers’ terms. Through a repeatable and sustainable approach focused on identifying and prioritizing the needs customers have based on the jobs they are trying to get done, we guarantee we are able to identify opportunities for innovation.
Although we interview customers and use surveys, we are not market researchers. Rather, we are broad thinkers and business leaders whose passion for learning and growth compels us to "jump in with both feet." We thrive when working on new and compelling business challenges with a team of trusted and motivated experts. That’s what we bring to the table.
If you share our passion, please contact us. We are always looking for new clients and new colleagues.
Although we interview customers and use surveys, we are not market researchers. Rather, we are broad thinkers and business leaders whose passion for learning and growth compels us to "jump in with both feet." We thrive when working on new and compelling business challenges with a team of trusted and motivated experts. That’s what we bring to the table.
If you share our passion, please contact us. We are always looking for new clients and new colleagues.
Who We Are
Zac Lyons
Zac helps both established companies and new ventures identify growth opportunities. He has a marketing and product management background with broad analytical problem-solving and business leadership skills developed through over 20 years of related work experiences at Deloitte Consulting, PwC Consulting, Intuit, and Strategyn Consulting. His expertise is in the information, technology, and financial services industries.
Zac has a proven track record in using jobs-to-be-done to help clients identify new market opportunities and drive revenue and profits. He earned a Bachelor of Science in systems engineering with high distinction from the University of Virginia and an MBA with honors from the UCLA Anderson School of Management. |
Brent Schmidt
Brent joined Agile Innovation Advisors as a partner after collaborating with Zac on numerous client projects. He founded a consulting firm in Waterloo, Canada, in 2011 after 20 years of working in various product management and market research roles within large corporations and marketing agencies. He first applied jobs-to-be-done in 2010 and has used it within agriculture, construction, fleet management, consumer products, financial services, and other sectors. He is passionate about digging deep to uncover unmet customer needs and rallying client teams to develop products, services, and experiences their customers will love.
He earned a Bachelor of Science from the University of Waterloo, Ontario, Canada. He is a certified Art of Convening Practitioner and Google Design Sprint Facilitator. |