At Agile Innovation Advisors, the most important aspect of the work we do every day is helping to ensure that product leaders feel confident they are on the right track with their product development and marketing efforts.

Our process
We have developed a process to ensure product leaders select attractive market opportunities to pursue and minimize time wasted commercializing solutions that miss the mark.

3 Steps to Ensure Your Product and Marketing is On the Right Track​

1. Schedule a Call​
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Your team needs to be aligned around a clear purpose. We can help. Set up a call to clarify your business objectives and define the job your customer is trying to get done.

2. Get the Insight You Need
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First, we map the steps of the job and gather a complete set of your customers' needs. Then, we prioritize the needs. Finally, we identify the best opportunities for your product to win in the market.​

3. Craft a Winning Strategy

We help you use the data we gathered to set priorities for marketing and product development. As a result, your team knows exactly what to work on first, to achieve your objectives.

Schedule a Call

​Jobs-to-be-done done right

Don't have the time or resources to conduct your own market research, but you know you want it done right using the jobs-to-be-done framework? Relax, we can do that for you. We bring 15+ years of experience and have done over 100 studies applying jobs-to-be-done.

​Better design thinking

Do you value evidence-based, data-driven decision making? Our prioritization process filters out the noise to identify the most important and least satisfied needs that drive value for your customers. If you have adopted design thinking or other similar methods, you can use the output from our jobs-to-be-done study to provide more structure into your solution design process. A perfect marriage.

Customized to answer your questions

Whether you are intimately familiar with jobs-to-be-done or never heard of it, it doesn't matter. What does matter is tackling your current business challenge. Do you want to understand why a product isn't selling well or how to best position a product to attract new customers? Maybe you are seeking guidance to select which new market to pursue. We can address all of these scenarios, and more.

​Collaboration from start to successful finish

Some of our clients are very hands-on, listening in on customer interviews, helping to structure the survey, and participating in synthesizing the insights. Others, are not. That's ok. We will lead the project and your team can participate as much or as little as they want.

Insights to align actions

While we use the jobs-to-be-done theory and principles to find growth opportunities for our clients, we don't require our clients to adopt the language and change how they work. We know what's important is providing quality customer insights to inform your marketing and product decisions and align your team's actions.