"If you lay down the groundwork right the first time, the rest of the product development process is so much easier. JTBD helps you do that!"
Claudia Tanega, Senior Product Manager, Kareo
Differentiate your offeringWe identify the top unmet needs in your market so that you can develop and communicate a unique value proposition.
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Prioritize your product roadmapSetting priorities without insight is a guessing game. We identify which features will offer the most value to your customers.
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Create new solutionsWith the right customer insight, you can efficiently develop and launch new solutions.
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"We have used their services to help us size and choose markets, identify potential acquisition candidates, and determine the primary drivers of our net promoter score."
Michael Maron, Customer Experience Officer, First American
Zac LyonsZac Lyons is the Managing Partner of Agile Innovation Advisors. As a jobs-to-be-done expert for 20 years, Zac has completed 100+ market studies for leading organizations.
Zac pioneered the heat map of market opportunity to help product and market leaders leverage jobs-to-be-done to better focus their design and development efforts, win with customers, and achieve their business objectives. |
Brent SchmidtBrent Schmidt is a partner at Agile Innovation Advisors. He joined Zac after 20 years of customer insights and innovation consulting, serving the needs of organizations striving for product-market fit, looking to increase market share, and seeking new markets.
Brent leads our Market Mastery Roundtable, a small group of peers who come together regularly to share their experiences, learn from each other, and develop their skills. |
1. Schedule a Call
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2. Get the Insight You Need
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3. Craft a Winning StrategyWe help you use the data we gathered to set priorities for marketing and product development. As a result, your team knows exactly what to work on first, to achieve your objectives.
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How can you gain the insight needed to feel confident in your product and marketing strategy?The market is saturated with market research firms and techniques to understand your customers. You may conduct your own research or access an in-house market research team.
However, if you are lacking the clarity you need, you may be gathering vague inputs or only a slice of the full understanding of what customers want. This results in targeting the wrong customer needs, mediocre results, and harm to your reputation as a product leader. |
What do you and your team need to feel confident in your direction?
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