Are you experiencing any of the following issues that create uncertainty when developing a product and marketing strategy?​

1.  Poor understanding of customer needs
2. Disagreement on priorities
3. Breakdowns in communication

If so, you may be struggling to make the hard choices needed to set your product up for success. We get it. As former product and marketing managers, we know what it's like to be in the hot seat, under pressure to make critical strategic decisions. ​We believe product and marketing leaders deserve to have the customer insights they need to clearly and confidently make decisions.

SCHEDULE A CALL

"If you lay down the groundwork right the first time, the rest of the product development process is so much easier. JTBD helps you do that!​"

Claudia Tanega, Senior Product Manager, Kareo

Differentiate your offering

We identify the top unmet needs in your market so that you can develop and communicate a unique value proposition.

Prioritize your product roadmap

Setting priorities without insight is a guessing game. We identify which features will offer the most value to your customers.

Create new solutions

With the right customer insight, you can efficiently develop and launch new solutions. 

"We have used their services to help us size and choose markets, identify potential acquisition candidates, and determine the primary drivers of our net promoter score."

Michael Maron, Customer Experience Officer, First American

Your Agile Innovation Advisors

Zac Lyons

Zac Lyons is the Managing Partner of Agile Innovation Advisors. As a jobs-to-be-done expert for 20 years, Zac has completed 100+ market studies for leading organizations.

Zac pioneered the heat map of market opportunity to help product and market leaders leverage jobs-to-be-done to better focus their design and development efforts, win with customers, and achieve their business objectives.

Brent Schmidt

Brent Schmidt is a partner at Agile Innovation Advisors. He joined Zac after 20 years of customer insights and innovation consulting, serving the needs of organizations striving for product-market fit, looking to increase market share, and seeking new markets.

Brent leads our Market Mastery Roundtable, a small group of peers who come together regularly to share their experiences, learn from each other, and develop their skills.

schedule a call

"Agile has provided us with a goldmine of insights that we can return to again and again as we advance our product development efforts."

Kristen Simmons, Chief Innovation Officer, Experian Health

Clients we have helped:

3 Steps to Ensure Your Product and Marketing is On the Right Track​

1. Schedule a Call​
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Your team needs to be aligned around a clear purpose. We can help. Set up a call to clarify your business objectives and define the job your customer is trying to get done.

2. Get the Insight You Need
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First, we map the steps of the job and gather a complete set of your customers' needs. Then, we prioritize the needs. Finally, we identify the best opportunities for your product to win in the market.​

3. Craft a Winning Strategy

We help you use the data we gathered to set priorities for marketing and product development. As a result, your team knows exactly what to work on first, to achieve your objectives.

How can you gain the insight needed to feel confident in your product and marketing strategy? 

The market is saturated with market research firms and techniques to understand your customers. You may conduct your own research or access an in-house market research team.

However, if you are lacking the clarity you need, you may be gathering vague inputs or only a slice of the full understanding of what customers want. This results in targeting the wrong customer needs, mediocre results, and harm to your reputation as a product leader.

What do you and your team need to feel confident in your direction?
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​Agile Innovation Advisors applies the jobs-to-be-done approach to provide a complete picture, and a detailed understanding, of what customers really want. It's like having the keys to the kingdom.

We know that it takes more than a better approach to be successful. We work with you to ensure your stakeholders understand the value being delivered. We collaborate with you throughout the project. We guarantee that your project is completed by experts, not junior employees.

If you and your team work with us, you will feel more certain in your direction and increase the odds of creating a winning product or service.

Lead your market with the exact know-how you need to succeed!

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